The USPTO registers marks. It does not police them.
Enforcement is the owner’s job, and most owners find out too late — usually after the window to oppose has closed.
Monitoring tells you something happened; it is not legal advice about what to do next. Where a platform blocks automated checks we report that honestly rather than reporting nothing found.
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Six things, checked continuously.
Your USPTO record
Status changes on your application or registration. If the code moves to an office action, a deadline started that day and you hear from us.
Renewal deadlines
Section 8 declarations, Section 9 renewals and the optional Section 15. Miss one and a perfectly valid registration is cancelled.
Lookalike filings
New applications in related classes with confusingly similar marks — early enough to actually do something about it.
Domains and handles
Registrations and profiles appearing under your name across common extensions and public platforms.
Marketplaces
Listings on Amazon, Etsy, eBay and Shopify using your brand name.
Reputation and mentions
Review platforms and public web mentions, so you are not the last to know.
Worth being clear about.
Monitoring tells you something happened. It does not stop it happening, and it is not legal advice about what to do next. Some platforms block automated checks, so nothing found means nothing was found in the sources we can read — not that nothing exists.
What people ask about monitoring.
Registration is the start of ownership, not the end of the work — this is what happens after it.
Why do I need trademark monitoring after registration?
The USPTO registers marks but does not police them. It will not tell you when somebody files something confusingly similar, and it will not remind you when your own renewal is due. Both are on you, and both have windows that close.
What does monitoring actually watch?
Your USPTO record and its status changes, your Section 8, 9 and 15 deadlines, new applications in related classes with similar marks, domains and social handles appearing under your name, marketplace listings, and public mentions.
How much is monitoring and can I cancel?
$29 a month, or $26 a month billed annually. Cancel whenever you like — no notice period and no exit fee.
What happens if you find a copycat?
You are told early enough to act, while opposition is still open. Enforcement itself — a cease and desist or a TTAB opposition — needs a licensed attorney, so we introduce you to attorneys in our network. That work is not something we sell.
Can monitoring stop someone using my name?
No. It is a watching service. It cannot block a filing or remove a listing; what it does is make sure you find out while there is still time to do something.
What are Section 8 and Section 9 deadlines?
A Section 8 declaration confirms you are still using the mark and is due between the fifth and sixth year after registration. Section 9 is the renewal, due every ten years. Miss either and a perfectly valid registration is cancelled.
