Brand Registry needs a trademark. That is the part we do.
Amazon will not enrol you without one. We file the application that makes you eligible \u2014 $199 flat, with the USPTO fee shown separately.
Be clear about what we do and do not do
We are not affiliated with Amazon and we cannot enrol you in Brand Registry. Only you can do that, through your own Amazon account. What we do is file the trademark application Amazon requires before enrolment is possible. Amazon sets its own eligibility rules and can change them; check the current requirements in Seller Central before you rely on anything here.
Why sellers end up here in a hurry.
A hijacker is on your listing
Without Brand Registry your options are limited and slow. With it you get access to Amazon's own reporting and enforcement tools. Sellers usually discover this at the worst possible moment.
You cannot use A+ content or Storefronts
Several of Amazon's own merchandising features are gated behind Brand Registry. Not having it is a commercial disadvantage before anyone copies anything.
Registration takes many months
A US trademark commonly takes a year or more. Starting when you already have a problem means the problem runs for the whole wait. Filing early is the only version of this that works.
A pending application is not always enough
Amazon has at times accepted pending applications through its own IP Accelerator programme, and at other times required a registration. Requirements change, so confirm the current rule with Amazon rather than assuming.
Flat fee, template, or hourly.
| Getting the registration you need | My Trademark Vault | Online filing sites | Traditional attorney |
|---|---|---|---|
| What it costs | $199 flat, plus the USPTO fee shown separately | A low headline price, with add-ons priced separately | Commonly hourly or a higher flat fee |
| Government fee | Shown as its own line and never marked up | Sometimes bundled into one number | Billed through, usually itemised |
| Who reviews it | A licensed US attorney | Often software plus a paralegal | A licensed attorney |
| Class selection | We confirm your class count before you pay any government fee | Usually your choice, at your risk | Advised |
| If a refusal arrives | $299 flat, whatever the refusal turns out to be | Priced separately, often more than the filing | More hours |
| Deadline tracking after filing | Included — we watch the docket and tell you | Usually your responsibility | Usually included |
| Outcome guarantee | None. The USPTO decides | Sometimes implied | None |
A comparison of service models, not of named providers. Terms vary between individual firms and platforms - always check what any provider actually includes before you buy, including ours.