VeRO only works if you own the rights.
eBay's Verified Rights Owner programme lets rights holders report infringing listings. The rights come first \u2014 that is the part we handle.
We are not eBay, and we cannot enrol you
VeRO is eBay's own programme with its own application and its own rules, and we are not affiliated with them. We file the trademark that establishes the rights VeRO asks you to verify. Check eBay's current requirements directly before relying on anything here.
Why this becomes urgent quickly.
Counterfeit listings undercut you
On a marketplace, a copycat listing competes on the same page as yours. Reporting is faster than litigation, but reporting needs documented rights.
Reports without rights go nowhere
A takedown request that cannot point to a registration is easy for a platform to set aside. Ownership is what makes the report actionable.
False reports carry consequences
Submitting a takedown you are not entitled to make has legal risk of its own. Knowing exactly what you own matters as much as owning it.
Registration is slow, infringement is not
A US trademark commonly takes a year or more. Filing when a problem appears means waiting through it. Filing early is the only version that helps.
Flat fee, template, or hourly.
| Getting the registration you need | My Trademark Vault | Online filing sites | Traditional attorney |
|---|---|---|---|
| What it costs | $199 flat, plus the USPTO fee shown separately | A low headline price, with add-ons priced separately | Commonly hourly or a higher flat fee |
| Government fee | Shown as its own line and never marked up | Sometimes bundled into one number | Billed through, usually itemised |
| Who reviews it | A licensed US attorney | Often software plus a paralegal | A licensed attorney |
| Class selection | We confirm your class count before you pay any government fee | Usually your choice, at your risk | Advised |
| If a refusal arrives | $299 flat, whatever the refusal turns out to be | Priced separately, often more than the filing | More hours |
| Deadline tracking after filing | Included — we watch the docket and tell you | Usually your responsibility | Usually included |
| Outcome guarantee | None. The USPTO decides | Sometimes implied | None |
A comparison of service models, not of named providers. Terms vary between individual firms and platforms - always check what any provider actually includes before you buy, including ours.