Trademarks for marketplace sellers

Amazon, Etsy, eBay and Shopify each have their own rules about brand names, and none of them check whether a name is actually free to use. These posts cover what each platform asks for and what it does not.

Marketplace sellers

What Amazon Brand Registry Actually Requires — And What Nobody Tells You About the Wait

Brand Registry does not require a registered trademark in every case — a pending application can qualify. The part sellers get wrong is how long the queue actually is.

2 min read Marketplace sellers

Your Etsy Shop Name Might Already Be Someone Else's Trademark

Etsy checking that a shop name is unused on Etsy is not the same as checking whether it is free to use. Those are different questions with different consequences.

2 min read Marketplace sellers

eBay VeRO: Why Enforcement Needs a Registration Behind It

VeRO is a reporting channel, not a court. Which side of it you end up on usually comes down to who can point at documented rights.

2 min read Marketplace sellers

Trademarking a Clothing Brand: What Class 25 Covers

If your product is a shirt, a hat or a pair of shoes, your trademark filing starts in one class. Here is what the USPTO says about it, and where people trip up.

2 min read

See where your name is already taken

Reading about trademarks is useful. Knowing who already uses your name is better, and it costs nothing.

What you get

Live domain registrations, every common ending
Public social handles across the major platforms
A written report that says plainly what it does not cover

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Trademarks for marketplace sellers

What Amazon Brand Registry Actually Requires — And What Nobody Tells You About the Wait

Your Etsy Shop Name Might Already Be Someone Else's Trademark

eBay VeRO: Why Enforcement Needs a Registration Behind It

Trademarking a Clothing Brand: What Class 25 Covers

See where your name is already taken

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